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Diageo And Sazerac Agree Terms in Bulleit vs Dr McGillicuddy’s Lawsuit

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Diageo And Sazerac Agree Terms in Bulleit vs Dr McGillicuddy’s Lawsuit
May 04
11:31 2017
Dr McGillicudy's

(Drinking Trends) Back in 2016 Diageo filed a trade-dress lawsuit against Sazerac, alleging that the rebrand of their range of whiskeys and liqueurs, Dr McGillicuddy’s infringed on the Bulleit brand.

Dr McGillicudy's

Bulleit Bourbon Frontier Whiskey has a distinctive and recognisable packaging

Dr McGillicudy's

The rebrand of Dr. McGillicuddy’s whiskey liqueurs. Too similar?

 

Sazerac’s infringing use of our Bulleit trade dress left us no choice but to sue to protect our legendary brand and marks – Diageo US spokesperson as per just-drinks.com

According to The Spirits Business, both parties have come to an out-of-court settlement, which will see Sazerac altering it’s Dr. McGillicudy’s packaging being altered. This will come as a welcome result for Diageo who considered that the similarity in packaging was updated “in order to knock-off the appearance and unfairly trade on the reputation of Diageo’s … Bulleit brand Bourbon and rye whiskey”.

dr. mcgillicudy's

The Original Dr. McGillicudy’s range packaging

Whereas Sazerac, it would seem will have to swallow the cost of an entire brand repack.

Diageo is committed to protecting the intellectual property rights of its well-known brands… We are pleased to have resolved our dispute with Sazerac, whereby they will modify the packaging of their McGillicuddy’s flavored and Irish whiskey products going forward – Diageo spokesperson via The Spirit’s Business

 

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The post Diageo And Sazerac Agree Terms in Bulleit vs Dr McGillicuddy’s Lawsuit appeared first on Drinking Trends - News and Trends for Bars, Pubs, Cocktails, Mixology, Spirits, Wine and Beer Worldwide..

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Industry Expert

Charlie McCarthy

Charlie McCarthy

A seasoned veteran of the international drinks scene, our Managing Editor, has spent the last decade opening new venues across the globe, consulting for key drinks industry groups, running A-list parties, and advising major spirit and beverage brands. Charlie is a respected figure in on-line, televised and print media for the global drinks industry. If it involves making drinks, chatting about drinks, thinking about drinks, writing about drinking, or drinking drinks, Charlie has been 'biting that bullet' since 2005.

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