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Global Plant-Based Water Market Grows By 21%

 Breaking News
January 31
11:06 2017

(Drinking Trends) An in-depth report into the worldwide RTD (Ready To Drink) consumer water market from food and drink consultancy Zenith Global, reveals phenomenal rates of growth in the vegetable-flavoured water sector, reaching $2.7bn.

Coconut is by far the dominant plant water type, commanding 98% of the market in 2015, followed by maple water and birch water which have more recently entered the mainstream market in some regions.

The Report Covers:

  • Global and regional market overview: 2015 to 2020 forecasted global volume and value data for total alternative water sales, with 2015 breakdown by key geographic regions
  • In-depth analysis of key alternative water types: Qualitative and quantitative data on the coconut, maple, and birch water markets, with 2015 to 2020 forecasted volume and value data, share by key geographic regions, and insights on market trends and product innovation.
  • Brand profiles: Over 40 profiles of alternative water brands ranging from coconut water to cactus water. Detailed product information including launch date, ingredients, price, pack size, pack type and product image.
  • Packaging overview: Commentary on main packaging types for coconut, maple and birch waters.
  • Market outlook: Analysis of the future opportunities and trends in the alternative waters market for both existing players and new entrants.

water market

Insights include forecasts that the overall sales figures of plant-based water are predicted to double by 2020, as the market trend for healthy alternatives to sugar-heavy soft drinks continues to grow apace. The maple water market is growing at a particularly accelerated pace and is predicted to treble by 2020.

The market for other alternative waters – such as cactus, bamboo and artichoke water – represent only a marginal share of total sales in 2015, usually produced in small scale operation, but is projected to more than double in size by 2020.

 

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Images: Zenith Global

Video: YouTube / PhantomGourmet

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Industry Expert

Charlie McCarthy

Charlie McCarthy

A seasoned veteran of the international drinks scene, our Managing Editor, has spent the last decade opening new venues across the globe, consulting for key drinks industry groups, running A-list parties, and advising major spirit and beverage brands. Charlie is a respected figure in on-line, televised and print media for the global drinks industry. If it involves making drinks, chatting about drinks, thinking about drinks, writing about drinking, or drinking drinks, Charlie has been 'biting that bullet' since 2005.

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